Platinum
Machine Concepts/RENDESIGN’s
Innovative
Wheel Designs Provide Distinct Custom Options
Platinum Machine Concepts’ design (now called RENDESIGN) is 3D and
stemless – What more could you want in wheels? Design to the extreme!
A biker’s motorcycle is always special. Just like any biker, you
want to have every possible accessory and new item available. Most
of the cycles around town can be seen dressed in a kazillion different
bolt on
billet after market accessories and parts. Not to mention an array
of different power plants and engine accessories. Of course, there are
the totally awesome
artists that create powerful rolling sculptures from flames to scantly
clad young ladies to decorate the custom sheet metal finish. Does
your bike have custom wheels? In my opinion, custom motorcycle
wheels are
going
to be the must-have part in the customizing craze and it’s
going to explode!
While there are custom wheels out there, they are mainly on the custom
motorcycles that have left the showroom floor. Manufacturers and
custom bike builders purchase most of these wheels. What’s changing, and
where Platinum Machine Concepts / RENDESIGN comes in, is the ability to
build one-offs more easily and with options for wider and taller wheels.
Plus, what’s now hot is the new 3D designs that Platinum
Machine Concepts has taken to the extreme.
If you look at 3D designs that are on the market, you will see
that no one else has been able to or has gone to the trouble of
designing
and
building the 3D design all the way to the outer
surface of the rim. This is an innovative
concept that in time will creep into other wheel designers… only
after they see what Aaren is up to.
As far as I know there is no one in the marketplace that has the
ability to create custom 3D motorcycle wheels that are stemless.
Aaren has
designed and is creating the all-new stemless wheels. No, that
doesn’t
mean that you will never have to put air in your tires again. What
they are
doing now is drilling out the wheel and placing the valve stem
on the hub or by the axel. How cool is that.
Aaren is the founder, President and CEO of Platinum Machine Concepts.
He started out as a mature 3 ½ year old riding a motorcycle
and has not stopped since. Back in the old days he helped his father
build
custom
hot rods and has always liked participating in the motorcycle community.
For awhile he built custom bikes and then in 2002 he opened the
doors to his business of designing custom motorcycle wheels. At
that time
they would
design and then outsource the machining.
At his new manufacturing facility in north central Scottsdale (not
far from the Airpark area) he has two new Haas
vertical machining center machines.
With these machines he can do complete wheel design creation and
fabrication in-house. This is where he is having fun creating wheels
that no one
else in the industry has even tried.
Although he does have large motorcycle manufacturers and custom
bike builders he supplies, he can also create one-offs for private
builders
or bike owners.
He is also leading the industry with new ideas. Not only is the
stemless wheel design one of the freshest and most creative ideas
I have seen
in a long time, he is also moving the 3D design to new limits.
As Aaren says, “RENDESIGN forged wheels are reserved for the world’s
most desired motorcycles, raising stunning, innovative wheel designs to
an even higher standard of elegance and distinction.” Each forged
6061-T6 aluminum RENDESIGN wheel is precision engineered for a perfect
custom fit. Broad luxurious designs, extended spokes and quality provide
an exhilarating and exquisite look for motorcycles which can only be described
with a single word – RENDESIGN.
Along with the all new forged custom motorcycle wheels comes the
new name RENDESIGN formally called Platinum Machine Concepts. To
dress
your ride
in these innovative custom wheels, call Aaren at (480) 998-1073
or their office is at 8350 E Evans Suite C-4 in Scottsdale, AZ
85260.
Tell Aaren that Kirk says Hi.
Ride safe.
Kirk Johnson
www.phoenixbikers.com
Rumble Magazine